Act-On does all of it. It is an costly advertising and marketing automation platform however, for those who worth advertising and marketing insights to drive higher CRM, social media, and search advertising and marketing techniques, you then’ll need to embody Act-On in your first spherical of trials.


  • Professionals

    Act-On affords natural plug-ins with social media and social advertising and marketing instruments. The device’s well-designed workflow creator makes designing automations a snap. Its open API allows you to usher in something you will must make your workflows and emails extra clever.

  • Cons

    Among the many most costly instruments in the marketplace. Performance designed to drive cross-channel intelligence is barely out there at a higher-priced tier.

  • Backside Line

    Act-On does all of it. It is an costly advertising and marketing automation platform however, for those who worth advertising and marketing insights to drive higher CRM, social media, and search advertising and marketing techniques, you then’ll need to embody Act-On in your first spherical of trials.

Juan Martinez

Though Act-On is not the primary firm that involves thoughts once you consider marketing automation software program, Act-On affords probably the most succesful and various instruments out there. Only a notch under Editors’ Alternative instruments HubSpot and Pardot, Act-On is a contender for greatest advertising and marketing automation suite, particularly for these firms whose aim is to attach electronic mail operations to different strains of enterprise comparable to customer relationship management (CRM), search advertising and marketing, and social media advertising and marketing. Sadly, there are some limitations that stop Act-On from reaching the advertising and marketing automation zenith. However, if your organization has an open thoughts and a thick purse, then you must completely test-drive Act-On earlier than making your ultimate advertising and marketing automation software program buying resolution.

//Evaluate Comparable Merchandise


Pricing and Plans

Act-On is the second-most costly device we examined. It is available in two tiers, Skilled and Enterprise. The Skilled plan begins at $900 per 30 days for entry to 2,500 contacts, three advertising and marketing customers, 50 gross sales customers, and as much as 30,000 utility programming interface (API) calls per day. The Enterprise plan begins at $2,000 and provides you entry to 2,500 lively contacts, six advertising and marketing customers, 100 gross sales customers, and 30,000 API calls per day. On the Enterprise degree, you will additionally get entry to data visualization instruments, and integration together with your CRM device. For superior social media, which incorporates marketing campaign administration and reporting, you will should pay an extra charge, which Act-On would not open up to us.

Act-On’s greatest value comparability is Pardot, which is barely dearer, with a Customary plan that prices $1,000 per 30 days for electronic mail advertising and marketing, prospect monitoring, lead nurturing and scoring, reporting, types and touchdown pages, and commonplace Salesforce integration. The Skilled plan, which prices $2,000 per 30 days, contains electronic mail analytics, spam evaluation, touchdown web page A/B testing, Google AdWords integration, API entry, an built-in advertising and marketing calendar, chat assist, amongst different options. The Final plan prices $three,000 per 30 days for customized person roles, customized object integration, a devoted IP handle, and telephone assist. All plans offer you capability for 10,000 contacts.

Act-On Workflow Templates

On the decrease finish, you will discover merchandise comparable to Infusionsoft, which prices $379 per 30 days for the Full bundle and provides you entry to as much as 5 customers, 10,000 contacts, and 50,000 emails per 30 days. The Full bundle additionally contains Infusionsoft’s 4 core characteristic units (CRM, e-commerce, advertising and marketing automation, and gross sales automation). When you want a product that may scale as you develop, then Zoho Campaigns affords a pay-as-you-go plan wherein you purchase and use electronic mail credit. These plans start at $6 for 250 credit, $80 for five,000, and as much as $750 for 100,000. Month-to-month subscriptions, which embody limitless emails, start at $5 for as much as 500 subscribers, all the way in which to $350 per 30 days for as much as 100,000 subscribers.

Act-On AB Testing

Performance and Usability

Act-On affords eight automated program templates, which is analogous to what you will discover on HubSpot, nevertheless each these instruments (and certainly many of the gamers we reviewed) may be custommized to satisfy your particular wants. Every little thing is completed through a drag-and-drop workflow editor that is not as enticing as Pardot’s Engagement Studio, however it’s equally simple to make use of. As a result of workflows are carried out in descending linear format, individuals who favor text-based visualizations could have a neater time than these entrepreneurs who’re visually inclined. You possibly can run separate, a number of automated packages that run the identical steps however in the end department off from totally different triggers. This allows you to create a journey that’s theoretically custom-made for each single doable journey your contact can take as soon as she or he takes an motion in your communication.

Act-On’s touchdown web page editor can be a drag-and-drop interface with a heavy give attention to making creativity simple. You merely seize “Blocks,” and drag them onto your touchdown web page. These blocks assist you to edit textual content, add photographs, and alter alignments, amongst many different type creation choices. You possibly can construct your individual HTML or create a whole HTML template from inside the touchdown web page design editor. The editor is responsive, which helps you to see how your creation might be seen on desktop, cellular, and pill type elements. You may also see how the collateral will look in panorama and profile modes for every cellular and pill system, which is a pleasant element characteristic.

Act-On New Workflow

Segmenting, Lead Scoring, and Integrations

Act-On’s segmentation device makes use of an “expression builder” to allow you to select guidelines to phase your web site’s prospects based mostly on their behaviors. This allows you to phase the way you ship campaigns or collateral based mostly on the place individuals click on, what they load into procuring carts, the place they cease taking actions, and extra. You possibly can then save the phase for future campaigns based mostly on future web site visits. You may also phase by shopper accounts. For instance: You probably have 100 contacts who work at Bob’s Beef Steakhouse, you possibly can add them to a listing for accounts with lower than 500 workers, or accounts within the restaurant vertical, or another classification, with out having to tick off a field on every contact’s private profile. This allows you to do a fast automation blast to a whole account or a whole set of workers if wanted.

Lead Scoring is solely customizable. You possibly can set any quantity vary for rating contacts. You possibly can arrange any standards to be ranked. Act-On does not restrict the variety of scoring sheets you possibly can create, so you possibly can charge and phase to your coronary heart’s content material.

Your automated packages sync again to your CRM device through each aspect of the advertising and marketing marketing campaign. This provides your gross sales staff a transparent understanding of how leads progress (or do not) via the gross sales funnel. This may be carried out through a drag-and-drop characteristic in your workflow builder. Act-On has an open API, so so long as you’ve got obtained some IT or developer expertise out there, you possibly can tie it to any CRM device in the marketplace.

Act-On Workflow Layout

Act-On affords probably the most complete social media and search engine optimization (search engine optimization)-based automation instruments out there, save for HubSpot, which really allows you to publish to and monitor social networks at its entry-level plan. When you do choose so as to add on Act-On’s social media suite, you can prospect on Twitter, publish to Fb, Twitter, and LinkedIn, in addition to monitor Twitter mentions in your firm and its rivals. You may also run search engine optimization audits in your web site, touchdown pages, and types, in addition to tie the software program to Google AdWords for much more in-depth reporting.

Over the remainder of 2017, Act-On claims it’s going to be constructing extra options, like “Adaptive Scoring,” which depends on artificial intelligence (AI) to develop automated and adjusted scoring for leads based mostly on a lead’s actions, or based mostly on how the system is viewing comparative leads. Act-On can be constructing “Adaptive Varieties,” which is able to assist you to develop a type that provides totally different questions for various contacts based mostly on how every individual answered the preliminary and subsequent questions. Sadly, these options weren’t out there in time for our testing.

Act-On Add Message to Workflow

The Backside Line

Act-On does all the things most companies want their advertising and marketing automation software program to do. Nevertheless, as a result of it is such a pricey device, most small companies and startups are going to seek out themselves wishing there was a decrease pricing tier out there. Bigger enterprises, particularly these with builders who’re always tinkering with the system’s open API, will completely love Act-On, particularly these firms that worth advertising and marketing insights to drive higher CRM, social media, and search advertising and marketing techniques.

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